I agree to a point, I think we’d all agree that sugar in all of its forms has invaded diets whether knowingly or not and has caused more damage in terms of health than probably any other food source.
Sugary drinks are probably the easiest target to start off as they are one massive sugar delivery system. No one can or should be surprised that these drinks contain huge amounts of sugar and I don’t think a tax will be effective to educate people. Parents know Coke has huge amounts of sugar but continue to give it to their children. It’s not education that’s required its stronger governance of what gets sold.
Over the last 20 - 30 years the diet industry has boomed off of the back of ‘low fat’ and fat being evil. Fat is often replaced in diet food with sugar which we know has a far more insidious effect as its hidden. In my opinion until the diet brigade are stopped from pedalling nonsense this is not going to go away.
The biggest problem is the money, the sugar industry is multi billion dollar and they have the lobbying power and wealth to combat all attempts at legislation. Until parents start to boycott these things not a lot will change.
As far as Jamie is concerned, I don’t really have a view but anything that highlights these sort of things has to be good. He has done wonders for School Meals and changing some attitudes which has to be applauded. He is also a businessman and has made a huge amount of money from being in the public eye, I’d like to think he does this to pay something back.